Social Advertising

December 18, 2007

I recently wrote a 12-13 page paper on the importance of advertising and marketing and promoting your amateur film, and on the methods to do so.  This website caught my eye today when I was going through my RSS feeds in my Mail.app inboxes (oh yea, I got a MacBook recently, it’s like my baby).  I thought I’d mention this cool site as a method for you guys to do just that – promote and advertise your films on your own, without the big budget Hollywood films always have built into their contracts.

So, for us, we resort to the internet, the most powerful form of spreading information this side of the 20th century.  Social networking sites like Myspace, Facebook, Orkut, and forums and message boards all share commonalities in that they give you opportunities to get down and dirty making friends, contacts and spreading the word about yourself, your work, and developing relationships, both personal and professional, with other individuals around the world despite age, gender, race, or any of the other stereotypes that often inhibit or change our attitudes toward people, even unconsciously.

Alright, I get it, enough about the power just give us the link!  Well here you go, the site’s called ONEsite, and it’s basically a method to create your own social network site based on something of your choosing.  For filmmakers it’s a great opportunity to create a free fansite for your film or film production company or group and raise awareness about the projects you work on.  With the internet comes and overload of information, and the next step is to sift through that information and raise awareness to the right people about the kinds of things they want to know about – your film for film lovers, for example.  This is just one small method we can tap into the social networking power of the internet and leverage it in our favor, taking hopefully big strides in the progress of our film project’s life and giving others what they want – some good entertainment.  So enjoy the site, and best of luck with your creative and promotional endeavors.  I’m hoping to put the paper online soon to download as a free ebook for those of you interested in self-promotion and free marketing for your films.  Happy filmmaking!

What’s that?  You wanted the link?  Of course I’ll give it to you!  Just go to ONEsite.com.


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